There are literally thousands of tools that we can use when it comes to marketing online. From SEO tools, to affiliate plugins, to product delivery services, to all in one products that just does too much.
Over the years, I’ve bought and tested a lot of products. I wasted a lot of money, used up a big chunk of my time and even killed off some of my sites. All for the sake of testing.
You might be asking… “Why?”
It’s because it’s easy to get addicted with tools… and luckily for you, I’m here to save you money and time.
I’m here now to share the best ones to you because these things just WORK.
The thing with internet marketing tools is that it needs support. The internet is always changing and how we do things today, might not be how it works a month from now.
If you buy a one time purchase tool, then it must be backed with a great owner or team. If not, then expect no updates for it and your money will just go to waste once the product gets outdated.
In a lot of cases, you will find product creators that are just in it for the one time pay day so if a tool is new, be sure to research. If it’s been around for a while, check if people talk about it’s updates or just look at the change log of the product.
The ONLY List of Internet Marketing Tools You’ll Ever Need
On this page, I will be listing different products that I’ve grown to love and use daily. I’ve personally tested these and that’s why I’m recommending them.
I’ll be updating this page as I add or remove tools from my arsenal.
Project Management & Communication
Trello – I am a Kanban fan and there’s only 1 tool out there that made it work for me and that’s Trello. I use this for all my project management and even planning phases for websites or businesses. It’s also a great way to plan ideas, content calendars, SEO projects and more! Using @mentions are a big help and the labelling system is neat, even more so today with their new updates.
Slack -Slack changed our internal communication forever. I’ve been looking for a lot of all-in-one solutions but then I realized, there’s really no app out there that’s as robust as Slack, yet so simple and gets the job done. Other apps are just over bloated and they aren’t fun to use at all. Best of all, it’s free but paying will get you more space and chat history (and more) so go and check it out if you have a team, freelancers or even invite clients over to chat.
ActiveCollab – Before I went over to Trello and Slack, I was on ActiveCollab. I used a lot of other tools like Asana, Basecamp, Bitrix and more but AC was the best fit for me. If you have a big team with streamlined processes with minor customizations needed from project to project, then AC can handle that magnificently for you.
Pomodoro Timer – With the Pomodo Technique, I could finish all my important tasks quickly and in order. The main problem with us entrepreneurs is that we (always) have too much on our plates but using a technique like this makes you prioritize and that’s usually enough to get you to the next step. We will never run out of tasks and things can get crazy sometimes so you need to finish the most important ones quickly. Pomodoro can get you a lot of extra productive hours day in and day out. This app I’m linking to is my go-to tool on my Mac. There are other free options but this one is WORTH every penny.
Things – As a partner to my Pomodoro Technique, I use Things to keep things on track. It helps me prioritize. I arrange my tasks here at the start of the day and turn on my timer. That’s pretty much it. One thing I love is that it syncs with my iPhone and iPad, plus Siri can insert tasks into it. I’ll probably write a detailed post about my workflow someday so watch out for that.
WorkFlowy – This is a gem of a find for me. I realized that I liked using text based lists all the time. I had all these to-do apps but I always ended up using a text file. Workflowy was the answer to taking it to the next level. It’s very focused. It used to do what Things did for me. The only reason why I switched to Things was the offline function. I still use WorkFlowy today to store my thoughts which I then translate into plans or flowcharts. It’s pretty handy for a lot of things.
Moleskine – I’ve been talking about digital apps and stuff for a while so it’s only natural to have something tangible. I bring my notebook everywhere. It stores my emergency business cards, emergency money and all the ideas I get while outside. It’s a must for everyone. Why an expensive ass notebook? The paper is awesome. The COVER does not peel. It’s built to last and it’s freakin’ worth every dollar.
All Around Great Tools
EverNote – If you take notes, a lot of notes, then you’ll eventually need Evernote. This is an all around cool app that you can use to store all your notes in one place. A lot of people use it to manage their blogging content, too. I store all my registrations and important (non-lifethreatening) data here. It’s a must. Just create an account already.
Dropbox – If you have been living under a rock and don’t use this, then you need to get out more. Dropbox is here to stay because they do one thing and one thing well. True, they have some competitors but I like them.
Entertainment and Reading
Blinkist – There’s only one place I read “books” and it’s on Blinkist. I like reading but I can never finish books because most of the time, I just don’t have the attention span/willpower to do so. Blinkist happened and it’s now my go-to book reader. It’s just awesome. I can go through books in a few minutes. The best thing is, it’s pretty accurate. If I really like the book, I get the audiobook version.
Pocket – In this industry, we always have to keep reading and finding new tactics so blogs are our best friends. If I spot a good article, I share it on social media, share it with my team and archive it on Pocket. It’s the best way to find that article on the go. Can’t complain about anything, Pocket performs really WELL.
Podcast – I listen to a lot of podcasts. As nerdy as that may sound, it’s the next best thing to audiobooks while you are driving outside. Just download a podcast app, download a couple episodes of your fav show then take it on the road. You can learn a lot of things, from setting up a business, to the latest news in the SEO world, to the wisdom of Paul Heyman and even hearing Stone Cold talk about doggy treats. It’s pretty awesome.
AudioBooks – I know, I know… “I can’t listen to AudioBooks, I’ll fall asleep.” – Trust me on this one, download a good audiobook, say a Harry Potter book and listen to it. Now that’s a good audiobook. You must’ve heard some really bad readers. There are also a lot of self help books that are GREAT, from the 4 Hour Work Week, to Think & Grow Rich, to the Personal MBA. There’s a TON of good ones out there. Since you are commuting and not doing anything, why not continue to learn?
Email Marketing Tools
Airmail – A lot of people like Outlook, some Mac Mail, Thunderbird etc. I like AirMail. It’s just a preference thing. There are definitely more robust email softwares out there but AirMail is brain dead simple and the functions works within my workflow.
Get Response Auto Responder – GetResponse is awesome because I’ve been with them since 2008 or earlier. I never switched to other companies. I’ve been with them since they had that ugly website and look at them now! If you do not have an autoresponder and you are doing internet marketing, then go kick yourself and sign up already.
Optin Monster – OptinMonster makes creating pretty optin forms easy. You can see it in action on LeapFroggr’s blog. I’ll probably turn it on here when I get the time. Can’t go wrong with this bad boy.
LeadPages – If you are on the edge, just jump in. That’s what I did and it exploded my list ten folds.
Social Media Marketing Tools
Buffer – There’s only one tool I use for social media and it’s buffer. CoSchedule doesn’t count 🙂 – It’s worth every dollar and their support is pretty awesome. It just works.
Blog Management Tools
CoSchedule – If you run a blog with lots of content going on with a lot of people involved, then CoSchedule is for you. Coordinate and schedule social posts. Assign tasks and events. Leave notes on specific dates so you’d remember. It’s very, very good at what it does.
BackUp Buddy – I already learned this the hard way. Backup your sites. That’s the best advice you’ll get. iThemes Security + BackupBuddy covers most of this for you and you can backup to a 3rd party service like Amazon S3 and even Dropbox.
CodeCanyon – This is the place to grab some good plugins. Most of my premium plugins are from here. If I have a need, it’s usually here already.
Blog Optimization Tools
MaxCDN – For image heavy sites, I use a CDN and there’s ONLY MaxCDN for me. You have to try them out if you are running a visual heavy blog. It’ll speed up your site by a mile but be sure you know how to set it up or you can end up in trouble, SEO wise. Good thing they have a guide for you.
WP Rocket – There are a lot of cache plugins out there for WordPress. WP Rocket is the best one out there and out of the box, nothing can beat it. It’s crazy easy to use!
Yoast WordPress SEO – If you take all WordPress plugins out and you leave me with one, then it has to be this one. I could kiss you Joost! (In a brotherly way)
Just Host – I’ve tested a lot of hosts over the years but JustHost is my recommendation for newbies into this online world. You get a free domain as well!
GodModeHost VPS – I use VPS or servers to run different softwares or run experiments. If you want to use a bulletproof host, then I could recommend these guys.
StudioPress Themes – I love Thesis but Genesis blew it out of the park. So I would recommend these guys because they are top tier. They keep pumping out new child themes so you get new designs regularly.
ThemeForest – For more advanced themes or ecommerce themes, then you need to check out ThemeForest. They basically have everything there, from Joomla/Magento/HTML/WordPress…everything!
Market Samurai – The first tool I ever invested in because I was a dumb newbie that wanted to run PPC campaigns back in the day. It was still beta but it was BETTER than anything out there. It was also the best thing I’ve ever bought because it pushed me to want to make the investment back. It also led me to SEO and affiliate marketing. Still works today.
Link Assistant’s SpyGlass, BuzzBundle & Rank Tracker – Their tools are legit. They just have an annual plan for maintenance so these are not one-off payments. Lots of things change each month. Can’t blame them because they need to keep updating and it’s why they are still thriving to this day! Great internet marketing tools.
Advanced Web Ranking – If you need a dedicated rank tracker, then this is a GREAT choice.
Scrapebox – The Swiss Army Knife of internet marketers and SEO’s. This is NOT a tool for spamming. Come on! It’s a tools for research and link building!
Hrefer – Much like Scrapebox, this is a beast when it comes to scraping. Set it up and leave it. Come back to an ultimate list of prospects.
Screaming Frog – I like Xenu, but Screaming Frog is a different beast. Crawl your website, find the problems, fix them. Crawl a list of sites, find broken links, get them to link to you. It’s freakin’ awesome! Props to Dan and his team for keeping the updates coming. Worth the annual cost for sure.
URL Profiler – Screaming Frog plus URL Profiler will speed up your prospecting work. Just try it and see how it goes. You’ll love it.
BuzzStream – Time for outreach! Import your list of prospects and start using this CRM tool to reach out to link prospects. We practically live inside BuzzStream.
Moz – Moz offers a wide range of tools, from OSE to keyword difficulty checker. It’s a great company with a great product.
AHrefs – Probably the best link database out there. From my tests, that is.
Majestic SEO – Almost like AHrefs plus it has some cool research tools exclusive to them. If you can afford both, then combine both databases. More data is always better.
SEMRush – Need a quickie research? Get estimated traffic/rankings and keyword targets from a competitor. If you subscribe, you get a ton more data. Can’t complain, it’s one of the best digital marketing tools out there.
KeywordResearcher – Sometimes, I just need to scrape Google Instant. This is the tool.
Keyword Shitter – Sometimes, I can’t use software, so I go here. Bam, shit keywords everywhere.
QuillEngage – I like summaries when it comes to analytics and progress reports. I get weekly and monthly reports from QE and that simplifies my regular checkups with our projects. It’s that good and they offer it free for 10 accounts. Go on and check it out. It’s a new tool but it’s a staple now for me.
Currently Testing These Internet Marketing Tools:
Other Tools That Might Still Be Working Today But I’ve Already Dropped From My Daily Toolkit:
- Content Foundry
- GSA Search Engine Ranker
- RSS Submit
- Bookmark Generation
- Rapid Action Profits
- Some Amazon research tools, an eBay/Craigslist tool that mass posts, a WarriorForum crap tool here & there and a lot more that I’ve probably already forgotten about.