We have talked to almost a hundred local companies over the past couple months. 90% have heard of Social Media marketing and slightly above 48% of these companies have heard of SEO in some capacity.
Here in the Philippines, we found out that companies that have heard of SEO would rather go the social marketing route (and hire a one man team to post random updates daily) or non at all as their past experiences with SEO has left a bad taste in their mouths. Most of them that did try it, don’t even know what happened to their investment.
We dug just a bit deeper to find out what’s been causing companies to not work with us, why we chose to not work with them or why they prefer not to do any marketing related to the internet. Plus a short message to business owners, executives and managers.
1. No Results
Someone cold called them and offered SEO. They took it and saw no results since they were never given any reports. When we looked at the sites, they were never optimized but were sent a few blog network links or Web 2.0 links with a single spun article. If you are reading this and are new to internet marketing or SEO, try to keep your distance from those that want to send you links from artificial, low quality blog networks and spun articles.
Obviously, they didn’t bother to renew with the provider.
- Lesson: No report, shady. No contact for a month, very shady. Not telling you what to expect nor what they do = STAY AWAY.